A flâneur, interested in everything behavioural – that is almost everything! Some favourite topics – non-conscious processing, intuition, heuristics, emotions, empathy, memory, edutainment and storytelling!

What am I doing here?
Sharing insights and my current thoughts based on learnings and observations. I am open to learning and updating my beliefs. I shall make mistakes and I want to make them openly <hence my name in the address>. I am trying not to use this space to rant.

What do I do otherwise?
I rent my time to a consulting firm that is working on some tough behavioural problems in the development sector. I get to work on some core development issues and learn a lot in the process – on the field and from people around me. The experience is rewarding. I co-founded the IBEN – an organization dedicated to democratizing and advancing behavioural science in India.

Want to share some stuff or chat about an idea? LinkedIn works for that.

PS: I try to respect some writing norms to the extent of making it easier to read. I do fail.