A flâneur, interested in everything behavioural – that is almost everything! Some favourite topics – non-conscious processing, intuition, heuristics, emotions, empathy, memory, edutainment and storytelling! I can connect anything to anything if you give me the chance.

What am I doing here?
Sharing insights and my current thoughts based on learnings and observations. I am open to learning and updating my beliefs. I shall make mistakes and I want to make them openly <hence my name in the address>. I am trying not to use this space to rant.

What do I do otherwise?
I used to rent my time to a consulting firm that is working on some tough behavioural problems in the development sector. I got to work on some core development issues and learn a lot in the process – on the field and from people around me. The experience was very rewarding.

I co-founded the IBEN – an organization dedicated to democratizing and advancing behavioural science in India. I am working on others things now (BSD) – including bringing the BS and Design world together.

Catch some interesting conversations I’ve been creating on Mentza here.

Want to share some stuff, get mentored or chat about an idea? LinkedIn works for that.

PS: I try to respect some writing norms to the extent of making it easier to read. I do fail.